Bargain hunting is a constant pursuit. Thats the only way it works.
Managing expectations is an art. Mastery over this art determines who lead the world for the rest to follow. Icons are always past masters at managing expectations. The key factor in managing expectations is how we set them up. Mastery lies in setting expectations that one is confident of exceeding comfortably. But, that is not an easy task. Especially, if you are so big that the world sets its own expectations of you and expects you to surpass them. The only option would be to reduce expectations in such situations by giving a dosage of bad news. Nobody likes to hear bad news and an otherwise spoilt lot of avid followers will huff and haw. Then, they will slowly learn to reconcile, redo expectations and revive their interest. Life goes on to a new rhythm. When companies struggle to meet expectations, they simply lower them to their own comfort zone. This seems to be the flavour of the season.