Personal finance is the most important thing for every individual. It must be personalised, planned, prioritised, and perfected. Who is best placed to do this well? A financially savvy person is sure to help himself. But, what about everybody else? Surely, every one of us deserves to see our hard work show up as money. And, that money must be turned into sustainable wealth. So, somebody needs to ensure that even those not keenly aware are guided to building sustainable wealth.
To me this could never be a business. It was and will always be a fiduciary role. It must be so. It was something I always did for family and friends. But I felt strongly that this could be done on a larger scale and style not seen before. The need existed.
The year 2009 seeded the idea of a professional firm focused in the personal finance space. Over a decade, we have gradually built independent teams, multi-disciplinary domain expertise, multi asset advisory practises, and an overarching customer centric culture.
I have learnt much more in this decade as an advisor than I did in my previous two as an investor. Today, ithought has strong domain expertise in financial planning, mutual fund research, investment advisory, equity research, equity advisory, and portfolio management. We are now a SEBI registered investment advisor and SEBI registered portfolio manager. From 2009, evolution has been a constant in ithought’s journey.
Some things don’t change, thankfully so. We remain an investor centric, planning driven, performance seeking, and patience-oriented firm.
ithought stands committed to you, your aspirations, your interests and your financial freedom. Your journey is as much ours. And, we will stay that course till you reach your destination. Better times are ahead of us.
